fellowship church visual brand guide
The purpose of this guide to promote a consistent outward presentation of fellowship church’s visual brand while allowing staff and members to have flexibility with how they apply elements. The guide, therefore, is not meant to be constrictive but to encourage creativity by providing a variety of options.
The guide is broken into three sections: Font, Color, and Logo.
Want a print copy of the guide? Download the following guide
Font
There are two different fonts that can be officially used to represent fellowship church. The first is Mulish, an open source google font, and the second is Rustico, a free font found on pixel surplus. The following uses of the fonts are meant to be helpful examples and not hard and fast rules. The following suggestions apply to printed materials only.
Mulish Black 24pt
Mulish Bold 18pt
Mulish regular 10pt with a line height of 14pt
Call Out/Alternative Font
rustico 24pt
Download Mulish, Mulish Italic, and Rustico
If you need help installing these fonts then don’t hesitate to ask!
Color
The color pallet is meant to communicate a youthful, fun, aesthetic and be flexible enough to work for any occasion. All colors are equal within the palette but it is helpful when electing to use multiple colors to think through what provides a high contrast, and what isn’t too distracting.
Black
#000000
Sweet Brown
#a73737
White
#ffffff
Blue Pigment
#323b8b
Copper Red
#dc6042
Lapis Lazuli
#215fab
Orange Yellow
#f0a845
Logo
The new fellowship church logo is an updated logo from the original tri-colored pick logo. The new logo is one color. The exact color of the logo is not rigid but can be anyone of the colors from the above palette. In addition, a smaller pick only icon can be used in situations where the logo is so small that the “fc” would be distracting, such as a favicon (on a web browser) or a small heading on a document.
Primary Full Logo
This should be the go to logo, especially when allowed the space.
Secondary Full Logo
When less space is available, use this one. This works well for letter heads.
Pick Only Logo
The “pick only” option is more helpful when the church context is already established such as the Sunday service.
Ministry Extension
This logo is for the various facets of ministry within fellowship church.
Download the Logo Folder, or the editable ai File